In banner ads people watch a live show that is currently happening somewhere in the world. They can watch in the banner ad, or expanded to full screen for up to 5 minutes. After that they are directed to book their own tour with Air Bnb.
Print ads will use the visual language of a road trip and connect it back to song lyrics about travelling.
Air BnB will sponsor the first Mid By Midwest Music Festival in Minneapolis and promote it as a community building experience. There will be a contest for 50 people to fly to the festival and stay for free with an Air BnB host. Any Air BnB hosts in Minneapolis that have rooms booked that weekend will receive free passes to the festival.